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#WhatIf… Synergy committed to creating 1 pro-bono campaign per year for the...
As creators of Women in Football's #WhatIf campaign, Synergy are kicking off their pledge in 2018 by offering one organisation the chance to receive £25,000 of creative time to help drive gender...
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Standard Life Investments: BT Sports Industry Team Partnership of the Year
How often do you hear and see award-winning campaigns and wonder what went into the winning entry or what the real results were? Well, for the first time we’re going to lift the bonnet on one of the...
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A Strong Start To The FA’s World Cup Gameplan
As England finish off their preparations for their assault on the FIFA World Cup (and their inevitable brave/ abject defeat in the Quarter Finals/ Round of 16/ Group stages), Gareth Southgate and The...
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Will ‘The Hundred’ Be An Attractive Proposition For Sponsors
‘Embarrassing and shambolic… a total mess’.No, not the England Cricket team’s performance against Pakistan in the First Test at Lord’s last month, but former skipper Michael Vaughan’s verdict on the...
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Federer’s $300m Uniqlo deal shows that tennis sponsors are missing a trick
On the eve of Wimbledon, mainstream men’s tennis news was once again dominated by the same old names: Murray’s late withdrawal from the competition, Djokovic’s re-built serving action, Nadal’s lack of...
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The Pursuit of Greatness: How Wimbledon sets the pace for Global Sports Events
Whilst many rightsholders continue to hunt high and low for new partners in this soft UK marketplace, Wimbledon will have celebrated their continued success on and off the court once the last point of...
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Five Reasons Why The Ryder Cup Is Like Nothing Else In Sport
1. It’s Golf. But not as you know it.Individual sportspeople, by their nature, are often selfish and driven exclusively by the desire to improve their own performance; so seeing some of the best...
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Synergy Speaks Freestyle with Kim Seokjin (@kimfootball)
At 19 years old, Kim Seokjin has achieved two things that most people his age would dream of: he’s ‘insta-famous’ and really, really good at football. In one 10 second clip, he can amass more views...
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How sports rightsholders and brands have helped to inspire oceanic...
Brownie points if you spotted the news in Philip Hammond’s Autumn budget that there will be a new tax on the manufacture and import of plastic packaging that contains less than 30% recycled plastic....
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The Ethical Fan – Navigating Football Clubs’ Moral Minefields
As I sat watching the Manchester derby with a friend the other weekend, there were two topics of conversation on our agenda: the sensational performances that we have come to expect from Pep’s team on...
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